FOR IMMEDIATE RELEASE
June 7, 2011

Performance Friction Launches Facebook Store

(Clover, SC) June 7, 2011- Performance Friction has always been the innovator when it comes to new brake technology and the innovation doesn’t just stop there. Today Performance Friction became the first major brake manufacturer to launch a Facebook storefront. Fans of the Performance Friction Facebook fan page can now order brake pads, rotors and the new RH665 DOT 4 Racing Brake Fluid without even leaving Facebook. The store is being launched today and will initially stock some of our most popular parts for the sports car enthusiast market. In the coming months new products will be added on a weekly basis as the store expands to serve the growing Facebook market.

One of the best features of the Facebook store is that the transaction takes place entirely on Facebook without redirection to a secondary e-commerce web site. Fans of Performance Friction will be able to check their friend’s status updates and order a new set of Performance Friction Carbon Metallic Brake Pads in the same Facebook session. In addition, customers will be able to pay for their purchases using PayPal, the most trusted brand in online payment processing.

“Performance Friction has a history of innovation and surpassing industry standards and today is no different with the launch of our Facebook store,” said Chris Hennecy, Marketing Communications at Performance Friction. “We are excited about making our product even more accessible to the end consumer. Now a set of Performance Friction Carbon Metallic Brake Pads are only a few mouse clicks away.”

To visit the new Facebook store visit the Performance Friction fan page at https://www.facebook.com/PFCBrakes and click on the “Shop Now” tab beneath the profile picture.

About Performance Friction
At Performance Friction, every employee has a "passion for the product." And it shows. PFC brakes are the top choice in motorsports and the company also makes application specific upgrades for hundreds of domestic and import models. PFC brakes are specified on more fleets nationwide including 40,000 police cars in North America. From NASCAR to emergency response vehicles, Performance Friction's mission is to deliver the absolute best brakes on the market.

To learn more about Performance Friction products visit www.performancefriction.com

Contacts:
Performance Friction Corp. (US)
Chris Hennecy, Marketing, 803.222.2141 ext. 8123