FOR IMMEDIATE RELEASE
June 21, 2011
________________________________________

The Ontario Dirt Late Models Association welcomes back Track Mart for 2011

Track Mart and the Ontario dirt Late Models Association have come together to announce the Track Mart Hard Charger Challenge.

The Track Mart will give away a new DefNderTM to the Hard Charger of the year.

The Track Mart Hard Charger Challenge will base its standing on points earned by drivers from all four nights. The driver earning the most points in the four events will be given a new DefNderTM from Track Mart at the year end banquet. To be eligible to win the new DefNderTM, each driver must display Track Mart decals throughout the season, and be registered with ODLM for 2011.

“We enjoy our standing relationship with Track Mart. They are an important part of our series and I would like to thank Jay Cordeiro at Track Mart for being so involved with our series. It’s sponsors like them that keep us going in the right direction year after year,” stated Marketing Director Ron Piotrowski.

Track Mart will also return to ODLM as a contingency sponsor for 2011.

Award Information:
A $150.00 product credit on a DefNderTM neck restraint device from Track Mart Inc. is awarded per month.
In the event that a winner of an award has purchased a DefNderTM from Track Mart Inc. or one of its authorized vendors (http://www.trackmart.com/Vendors.html) then a $150.00 cash prize will be substituted for the product credit.
The winners will also have their names, details and photograph posted in our 1/3 page magazine advertisements in InsideTrack and our website.
This contingency program is administered and paid entirely by Track Mart Inc.
Track Mart Inc. will notify the lucky winners by telephone and email of their prize.

Registration:
Competitors must register each year to be eligible for awards.
It is the competitor's responsibility to properly register and neatly apply decals.
You must be registered in the program before the date of the event in question.
Register for this program by filling out the appropriate online form at http://www.TrackMart.com

Requirements:
Open to Canadian residents and/or citizens competing throughout the world.
Open to competitors competing in Canada.
Decals Required: YES
Number of decals: two (2)

Location:
The official Track Mart/DefNderTM decals must be visibly displayed on each side of the vehicle.
Decals or a downloadable PDF is available at http://www.trackmart.com.

Submissions:
A high quality jpg of the vehicle must be submitted for each motorsports event or show per ballot.
Drivers can only submit one ballot per event or show per person.
Recipient must have rights to use the submitted photo in the magazine ad.
Each month one (1) award will be drawn at random from the eligible entrants.
See attached schedule for submission cut off dates.
All submitted material and ideas become the property of Track Mart Inc.
It is the competitor's responsibility to understand these regulations and make certain that all requirements are met.

Submission cut off dates:
Please check the website for current updates. http://www.trackmart.com/Contingency_Program.html

Program Contact Info:
Track Mart Inc.
Marketing Dept.
PO Box 92102
9200 Weston Rd.
Woodbridge, ON, L4H 3J3
Media@TrackMart.com


Ron Piotrowski
VP of Operations and Marketing
Ontario Dirt Late Model Association
416-779-3193